The Challenge: the primary purpose of this campaign was social activation, and secondarily news updates in progress of the Sonics Arena becoming a potential reality. The Sonics Arena project needed a hub to support all channels of communication, supporting fans and the project as a whole.
The Solution: create a traditional informational blog with high-level social campaigns and a petition feature. Specific debating topics had their own specially tailored internal pages, including a traffic cam update.
The site needed to be designed and developed in less than a week.