Role: UX / UI Design, photo editing & post-processing
The Challenge: Create a homepage with imagery that was ‘personalized’, based on the user’s past site product browsing and interactions.
The Solution: Based on these patterns, a user would fall into 1 of 3 different ‘buckets’: Engagement, Bridal, or Jewelry. Depending on which bucket the user was in at any given time, ‘personalized’ content would be shown on the homepage on the second visit.
Part of the personalized content shown to various ‘buckets’ was customized homepage hero images in the feature slider. These designs pushed a new aesthetic for site featured photography: gentle gradient washes with emphasized, dramatic lighting.